/
1
2
3
4
5
6
7
·
·
·
·
·
·
·
Aino Horsma
Portfolio
Agency: Salt Branding
Client: Kabam
Role in the project: Design (identity), Concepts
Kabam is an interactive entertainment company founded in 2006 and headquartered in San Francisco, CA. Salt Branding was hired to develop identity concepts for Kabam in the wake of collaboration with UC Berkeley. With Creative Director and Design Principal Cesar Chin, I created one of the identity concepts. The core idea of the concept presented below was that the logo symbol can work as a container and can be repurposed to work in the context of each of the games produced by Kabam.