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Aino Horsma

  • UX/UI
  • Publication Design
  • Branding
  • About & Resume
  • Contact

11 / 11 / 11

Art book about the rapture and how different cultures or religions see it.

Project: Conceptual

School: Academy of Art University

Roles in the project: Design, printing, and book binding

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Flamenco

Art book about flamenco.

Project: Conceptual

School: Academy of Art University

Roles in the project: Design, printing, and book binding

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Reimagining Kalevala Jewelry

Project: Conceptual
School: Academy of Art University
Roles in the project: Design (Print, UI)

The jewelery company Kalevala Koru was founded in 1935 on the 100th anniversary of the publication of The Old Kalevala. It specialises in the production of unique and culturally important items of jewellery. It is co-owned by the Kalevala Women's League and offers artistic scholarships to a certain number of organizations and individuals every year

I wanted to re-imagine what Kalevala Jewelry brand could look like with a little brand refresh and modern mythical touch.

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Planner 2019

View the entire planner here: https://www.blurb.com/books/9237619-2019-planner

I designed a goal-oriented, 6 x 9 in, monthly & biweekly planner with floral theme for 2019. The floral illustrations are from Depositphotos, but all layout design, styling, and typography (the large letterforms infused with the floral illustrations) on the illustrations is mine.

About the Book

Efficiency can be beautiful. Make 2019 your best year yet with this beautifully illustrated goal-oriented planner.

Goal setting and tracking made easy:
- Gantt chart style templates help you plan out your year
- Monthly goal planning with next steps allow you to drill into your monthly plans
- And monthly goal tracking spreads keep you on the right track

All the while the daily gratitude practice ensures you notice beauty and joy in every day ensuring your mood stays optimistic.

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The Odyssey Within

Project: Conceptual
School: Academy of Art University
Roles in the project: Design (web, print, motion graphics), Building the concept from scratch

The Odyssey Within is a fictional film festival in honor of French film director Jean-Pierre Jeunet. Design deliverables included posters and ads, movie trailer with flying logo (link follows), a VIP ticket package that includes festival entrance, festival catalog, 4 DVDs, and little souvenirs. 

With the guidance of the talented Hunter Wimmer, Associate Director/Graphic Design (BFA+MFA), and Christopher Morlan, Associate Creative Director (Oracle), I created the concept of fictional film festival and designed as well as built all the assets that come with it. 

The poster for the movie festival was awarded in CMYK Magazine’s Top 100 New Creatives competition (issue #54, fall 2012)

The Odyssey Within Film Festival Trailer & Flying Logo
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11 / 11 / 11
Flamenco_06.jpg
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Flamenco
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Reimagining Kalevala Jewelry
August.jpg
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Planner 2019
Odyssey.jpg
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The Odyssey Within

© 2024 Aino Horsma  //  Contact